LinkedIn Workshop¶
Agenda¶
- Introduction to LinkedIn
- Building a Standout LinkedIn Profile
- Networking and Connecting with Recruiters
- Leveraging LinkedIn Features
- Follow Up
Introduction to LinkedIn¶
What is LinkedIn?¶
- LinkedIn is the world’s largest professional networking platform with over 700 million users.
- It's essential for students to start building their professional presence online.
- Key benefits:
- Networking with professionals.
- Finding internships and job opportunities.
- Learning from industry leaders.
Building a Standout LinkedIn Profile¶
1. Choose the Right Profile Picture¶
- Tips for a great profile picture:
- Recent and looks like you.
- Your face should occupy around 60% of the frame.
- Wear professional attire.
- Smile with your eyes!
2. Add a Background Photo¶
- Importance:
- Grabs attention and sets the context.
- Reflects what matters to you professionally.
3. Craft a Compelling Headline¶
- More than a job title:
- Reflect your role, passion, and what makes you tick.
- Example:
- Instead of "Student at XYZ University," use "Aspiring Data Scientist | Passionate About Machine Learning and Data Analysis."
4. Turn Your Summary into Your Story¶
- Tips:
- Don't just list skills or job titles; tell your story.
- Explain why your skills matter and how they can benefit others.
-
Example Summary:
I am a third-year Computer Science student at XYZ University, with a deep passion for AI and data science. My journey into tech began in high school when I developed a simple chatbot using Python. Since then, I've interned at ABC Corp, where I improved their data pipeline, resulting in a 20% efficiency gain. I thrive on solving complex problems and am driven by a desire to make technology accessible to all.
6. Declare War on Buzzwords¶
- Avoid overused terms like: ‘specialized’, ‘leadership’, ‘strategic’, etc.
- Show, don’t just tell:
- Demonstrate these qualities through examples and achievements.
7. Grow Your Network¶
- Sync your profile with your email address book.
- Follow-up meetings and conversations with connection requests.
-
Personalize connection requests:
Hi [Name],
It was great connecting with you at the [Event Name]. I would love to stay in touch and explore potential opportunities to collaborate in the future.
Best, [Your Name]
8. List Your Relevant Skills¶
- Add and regularly update your skills.
- Focus on relevant skills to your career goals.
- Spring clean your skills list periodically.
9. Spread the Endorsement Love¶
- Endorse others to get endorsed.
- Reach out to connections for endorsements.
- Focus on key skills relevant to your career.
10. Manage Endorsements Proactively¶
- Edit your endorsements to reflect your core skills.
- Hide endorsements that aren’t relevant.
11. Request Recommendations¶
-
Personalized requests work best:
Hi [Name],
I hope you're doing well. I’m currently enhancing my LinkedIn profile and was wondering if you could provide a recommendation based on our work together at [Company/Project]. I’d really appreciate it!
Best, [Your Name]
-
Recommendations add credibility to your profile.
12. Showcase Your Passion for Learning¶
- Add course certificates from LinkedIn Learning.
- Update your network about your learning journey.
13. Share Media and Marketing Collateral¶
- Share case studies, published papers, projects and other content that reflects your work and interests.
14. Share Relevant Content from Your LinkedIn Feed¶
- Engage with your network by sharing valuable content.
- Add your perspective to make your posts stand out.
15. Add Comments¶
- Express your opinion and establish thought-leadership.
- Well-expressed comments can raise your profile.
16. Follow Relevant Influencers¶
- Keep your feed interesting and share-worthy by following industry leaders from your industry.
17. Turn on Creator Mode¶
- Expand your reach and influence by creating content.
18. Check Out Collaborative Articles and Share Your Contribution¶
- Contribute to collaborative articles to showcase your expertise.
Networking and Connecting with Recruiters¶
How to Reach Out to Recruiters:¶
- Identify recruiters in your industry or target companies.
-
Craft a personalized message:
Subject: Interest in Opportunities at [Company Name]
Hi [Recruiter’s Name],
I came across your profile while exploring opportunities at [Company Name], and I was impressed by the work your team is doing in [specific department/area]. As a [Your Major] student with a strong interest in [relevant field/skill], I am eager to bring my background in [specific experience or project] to [Company Name].
I would love to learn more about potential opportunities and how I can contribute to your team. Could we possibly connect for a brief chat?
Thank you for your time and consideration.
Best regards,
[Your Name]
[LinkedIn Profile URL] -
Follow-Up Strategy:
- Wait for a week before following up.
- Example follow-up message:
Hi [Recruiter’s Name],
I wanted to follow up on my previous message regarding opportunities at [Company Name].
I am very interested in learning more about how I can contribute to your team and would appreciate any advice you could provide.
Looking forward to your response.
Best regards,
[Your Name]
Leveraging LinkedIn Features¶
Spotlight:¶
- LinkedIn Learning: Enhance your profile with certifications.
- LinkedIn Groups: Join and participate in groups relevant to your field.
- LinkedIn Events: Attend and network at events hosted on LinkedIn.
- Open to Work: Signal to recruiters that you’re open to new opportunities.
Creator Mode:¶
- Expand your reach by regularly posting valuable content.
- Utilize tools like LinkedIn Live and LinkedIn Newsletters.
Service Pages:¶
- For freelancers and small business owners, highlight your services.
Follow Up¶
More resources to boost your LinkedIn Profile:
-
An Intro to LinkedIn: Presented by Hanson College of Business Health and Technology
-
Get Your Internship At Microsoft: A 14 day Guide from Zero To Hero